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Discovery Channel – Alone in the Wild Press Launch

Category

Corporate

About This Project

The Brief

Added Dimension teaming up with House PR, was asked to design an event for the Discovery Channel for the media screening of their new series, Alone in the Wild.

The Added Dimension

Added Dimension transformed the 19th Century One Marylebone, into a wild jungle to reflect the new Discovery Channel programme Alone in the Wild. Guests emerged through a large tent in the main reception area where mosquito nets were draped from all corners of the room to conceal the ceiling and provide branding through projection. The show was screened on a 10 metre high screen with Dolby surround sound to an audience of 150 people.

The show starred Freddie Flinttoff, Jason Gardiner, Jo Pasquale, Tanya Streeter, Amy Williams and Donal Macintyre – all of whom attended the event and were available for the Q & A session.

The Result

In addition to the talent, over 50 members of key media attended securing over 300 pieces of coverage encompassing print, broadcast and online. Another happy client.

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