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Betview Awards



About This Project

The Brief

To create an exclusive feeling, show biz emanating, technologically inspiring awards show – all within the parameters of the magnificent Banqueting House for the 4th Betview Awards. Moving away from the sports themed events of previous years at hotels on Park Lane, brought with it a radically new brief and challenge that we at Added Dimension whole heartedly embraced. The objective of this year’s awards was to bring it in line with Betview’s parent brand – BSkyB – whilst also providing key sponsors with a visual presence.

The Added Dimension

Providing guests with an unforgettable welcome, the world famous retired race-horse, Aurora, was located outside the Banqueting House (Whitehall) creating a fab photo opportunity, whilst the ceiling of the Undercroft provided a blank canvas upon which bespoke gobos were projected in order to provide branding.

In the great hall a glitzy set and awards style lighting added a bit of showbiz sparkle, whilst immaculately dressed tables created an exclusive setting, sympathetic to the palatial surroundings. Finally, bespoke gold cubes – along with an innovative use of technology – provided ever changing tables centres, displaying sponsor logos throughout the awards which offered sponsors a unique and never been seen before branding opportunity.

Hosts Natalie Pinkham and Will Greenwood kept the awards lively all evening.

The Result

Declared the best Betview Awards yet, Added met the brief and created an event that was both classic and contemporary. Moreover, we managed to keep the magic behind the cubes top secret …

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